Editor’s Note – March 2019
India is home to a million marvels. And one of them, which is now gaining acceptance worldwide, is the ancient medical system of Ayurveda. With the world increasingly in search of alternative treatments that do not harm the body, and the growing demand for all things organic and natural, the Ayurveda sector in India is poised for an exponential growth in the coming years. The industry, which saw a market size of $4.4 billion last year, is set to grow at a CAGR of 16 per cent by 2025.
We look at the challenges the industry is facing, particularly in terms of standardisation and the sourcing of raw materials, and how it is gearing up to integrate itself with modern medicine and technologies. Our startup this time is Tricog Health Services, a company that is working towards bringing down the fatalities due to heart attacks in India. Artist Shadi Ganz, a Germany-born cancer survivor, has an India-based NGO that ensures that Mammomobiles, complete with cancer screening technology, reaches every tiny village of Tamil Nadu. Our back-of-the-book section has a treat for lovers of culture: a woman dastango who is reviving the lost art of Urdu storytelling.
Have a pleasant read!
Dr Ulhas Ganu